Changing driver behavior is the focus of traffic safety education efforts. It is not enough for drivers to understand the "rules of the road." Drivers must be motivated to change their driving habits.
Education and enforcement efforts working together can be an effective strategy for improving roadway safety — for example, targeted enforcement in areas such as drunk driving and safety belt use can be coordinated with educational efforts such as public service announcements.
Also, many educational efforts are lead by public health educators, who may integrate traffic safety into their work within their communities.