TZD Traffic Safety Hotdish: A Roadmap for Traffic Safety Culture Research and the Road Ahead

About the Event

This event highlighted the Traffic Safety Culture Research Roadmap, recently released by the National Academies of Sciences, Engineering, and Medicine. 

Wes Kumfer, who led the creation of the roadmap, reviewed its development and contents. Jay Otto shared example projects and show how they fit into research on traffic safety culture. Attendees also learned to identify traffic safety culture research needs and get insights to take back to their organizational cultures.

Event Materials

• Watch the recording
• Kumfer's presentation slides (PDF)
• Otto's presentation slides (PDF)
• Traffic Safety Culture Research Roadmap
• Traffic Safety Culture: Conduct of Research Report

Speakers

Dr. Wes Kumfer is an engineering research associate at the UNC Highway Safety Research Center (HSRC) with a focus on crash analysis and workforce development. His primary research interest is traffic safety management through a systems-oriented approach. While at HSRC, Kumfer has worked on pedestrian crash modeling, Safe System implementation, and engineering evaluation. He uses this experience as a member of the Road to Zero Coalition steering group and as an instructor for HSRC’s Road Safety Academy.

Jay Otto is a researcher and co-director for the Center for Health and Safety Culture at Montana State University. He received a bachelor’s and master’s degree in engineering and is fascinated by human behavior, how mindsets and systems influence behavior, and ways of growing cultures within communities and organizations that foster improved health and safety.

Credit

Attendees are eligible for 1.25 Professional Development Hours (PDHs). Download the PDH credit form (PDF) for your records.