TZD Traffic Safety Hotdish: A Roadmap for Traffic Safety Culture Research and the Road Ahead

Wednesday, July 17, 2024  
10:00 – 11:15 a.m. CDT


About the Event

This free virtual event will highlight the Traffic Safety Culture Research Roadmap, recently released by the National Academies of Sciences, Engineering, and Medicine

Wes Kumfer, who led the creation of the roadmap, will review its development and contents. Jay Otto will share example projects and show how they fit into research on traffic safety culture. Join us to learn how you can identify traffic safety culture research needs and get insights to take back to your own organizational cultures!


Jay Otto
Jay Otto
Wesley Kumfer
Wes Kumfer

Dr. Wes Kumfer is an engineering research associate at the UNC Highway Safety Research Center (HSRC) with a focus on crash analysis and workforce development. His primary research interest is traffic safety management through a systems-oriented approach. While at HSRC, Kumfer has worked on pedestrian crash modeling, Safe System implementation, and engineering evaluation. He uses this experience as a member of the Road to Zero Coalition steering group and as an instructor for HSRC’s Road Safety Academy.

Jay Otto is a researcher and co-director for the Center for Health and Safety Culture at Montana State University. He received a bachelor’s and master’s degree in engineering and is fascinated by human behavior, how mindsets and systems influence behavior, and ways of growing cultures within communities and organizations that foster improved health and safety.


The webinar is free to attend, but registration is required. Once you have registered, you will receive an email confirmation with a Zoom link. The link should not be shared with others; it is unique to you.

Event Resources


Attendees are eligible for 1.25 Professional Development Hours (PDHs). Download the PDH credit form (PDF) for your records.

More Information

Contact Linda Dolan at


This event is offered by the Minnesota Toward Zero Deaths Program and the Minnesota Departments of Health, Public Safety, and Transportation, with funding from the National Highway Traffic Safety Administration. It is hosted by the University of Minnesota's Center for Transportation Studies.